A surprising contender has sneakily reasserted its value amid other, flashier marketing efforts: direct mail. As Jim Cota makes clear in the latest episode of Rare Insights, this traditional marketing method is especially valuable when combined with modern marketing strategies.
A surprising 73% of American consumers prefer brand contact via direct mail because they can read it at their leisure. This preference is particularly strong among younger generations, for whom physical mail has become almost a novelty. Take a moment to recall the last time you received something truly memorable in your mailbox. It’s probably been a while, hasn’t it? That’s precisely why direct mail can help your business stand out, especially if your competitors are reducing their marketing spend.
At Rare Bird, we’ve modernized direct mail campaigns by leveraging:
- Data analytics and personalization: We create targeted campaigns, addressing recipients by name and tailoring content to their interests.
- QR codes: These allow for tracking and interactivity, bridging the gap between physical and digital.
- Exceptional design: With only a few seconds to make an impression, striking visuals are crucial.
- Compelling messaging: Clear, concise, and engaging copy is key to capturing attention.
Direct mail—like the two examples above—offers a less invasive option for consumers concerned about digital privacy—and three-dimensional mailings (marketing boxes) can create a tangible, memorable interaction with your brand that digital ads simply can’t match.
Don’t overlook the potential of direct mail in your next outbound marketing effort. It can be a powerful way to cut through the noise and make a real connection with potential customers.
Ready to take flight with a marketing strategy that combines the best of both digital and traditional methods? Let’s talk about how Rare Bird can help your business soar.
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