What can novelists teach us about creating an authentic brand voice?
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
When One Size Fits None: The Cost of Template Thinking
Break free from ineffective templates. Custom solutions deliver the results your unique business demands.
The Hidden Power of Exceptional Service
Want to turn satisfied customers into passionate advocates? Master the art of exceptional service will set you apart.
In Memoriam: Above the Fold
Sometimes you have to look back to see how far you’ve come, and to appreciate the ghosts that still shape our world today.
How Often Should You Refresh Your Company’s Website?
Your website is your company’s digital front door. A major refresh every few years helps to keep visitors coming back.
The Persona Paradigm: Redefining Customer Engagement in Sales
An unexpected truce with buyer personas? Blame F. Scott Fitzgerald. A counterpoint to this post. ⇩
Winning Hearts and Clicks: Why Consistent(ly Good) Content Matters
Content is your bridge to an audience eager for your story. Build it—and watch them meet you halfway.
The Resurgence of Direct Mail
Amid newer and perhaps flashier marketing efforts, direct mail has sneakily reasserted its value—especially when it’s combined with digital advancements.
The Long Game: Effective Marketing Requires Time and Investment
Instead of succumbing to the siren song of instant gratification, wise businesses lace up for the marathon of effective marketing.
Are Buyer Personas a Waste of Time?
Buyer personas promise deep consumer insights and targeted campaigns that resonate with ideal customers. But do they deliver?
The Strategic Power of Expert Communicators
Meet the “supercommunicators”—those savvy writers and masters of rhetoric who might be your business’s secret weapon.
The Power of the Mid-Game Pivot
With the NFL season underway, a reminder: Victory favors those who master the mid-game pivot.
