Jim Cota’s counterintuitive advice about marketing budgets during economic downturns might just save your business when times get tough.
Tag: strategy
Move beyond the basics of B2B email marketing and harness data, personalization, and strategy for a measurable impact on your business.
Micro-moments—those brief instances when people turn to their devices to act on a need to learn, do, discover, watch, or buy something—are reshaping how businesses conceptualize their digital marketing strategies.
In our digital age, consumers are bombarded with countless marketing messages every day. Embracing emotional intelligence is a commitment to building authentic connections that endure.
Here, we examine the strategic elements of landing pages that convert casual browsers into engaged customers, using a section-by-section breakdown of a recent landing page Rare Bird made for one of our clients.
Nine pieces of advice from Ernest Hemingway to help a small business improve and grow, and one quote he may never have said.
To earn your customers’ trust, try showcasing your success through testimonials. The authentic satisfaction of previous customers can play an important role in attracting new ones.
Case studies can be presented in a number of new ways—an invaluable asset in content marketing. Regardless of any changing bells and whistles, case studies remain effective for the simplest of reasons: They work. Here’s why.
Budget season is upon us, and you may be grappling with an age-old question: How much of my budget should be allocated to marketing? To tackle this challenge, we set loose our formidable research team to gather information and report back
Making a concession seems counterintuitive today, but a willingness to concede shows how one brand understands the challenges of perception.
To best align our marketing strategies with a client’s goals and create solutions the business truly needs, we dig into the research.
Direct mail marketing might seem like a blast from the past, along with bottled milk delivery and calling to learn a movie’s showtimes, but it still holds significant sway.
