Privacy Policy
1. Introduction
Rare Bird, Inc. (“Rare Bird,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website (www.rarebirdinc.com), subscribe to our newsletters, or engage our digital marketing and creative services.
By using our website or services, you agree to this Privacy Policy. If you do not agree, please do not use our website or services.
2. Information We Collect
2.1 Information You Provide
We collect information you voluntarily provide, including:
Contact Information: Name, email address, phone number, company name, job title, and website URL when you contact us or request information about our services.
Project Information: Business details, project goals, technical requirements, budget, timeline, and other information necessary to evaluate and execute projects.
Newsletter Subscriptions: Email address and name when you subscribe to our Bird Feed newsletter or other communications.
Client Portal Access: Login credentials and preferences when accessing our client management system (Flightplan).
Career Applications: Name, contact information, resume, portfolio, and other information submitted through our careers portal.
Event Registrations and Feedback: Information you provide when registering for events, completing surveys, or providing feedback.
2.2 Information Collected Automatically
When you visit our website, we automatically collect:
Technical Information: IP address, browser type, operating system, device identifiers, and language preferences.
Usage Data: Pages visited, content viewed, time spent on pages, links clicked, referring website, and navigation patterns.
Location Information: General geographic location based on your IP address.
2.3 Information from Third Parties
We may receive information from social media platforms (Facebook, LinkedIn, Instagram, YouTube), analytics tools, business partners, referrals, and publicly available sources such as professional profiles and industry directories.
3. How We Use Your Information
We use your information for:
Service Delivery: Evaluating proposals, designing and developing websites, creating branding materials, executing marketing campaigns, providing SEO services, managing email marketing, creating content, and delivering client support.
Client Management: Providing access to our client portal, managing projects, facilitating communication, and processing payments.
Business Operations: Responding to inquiries, improving our services, conducting research, managing vendor relationships, protecting intellectual property, and complying with legal obligations.
Employment: Processing applications, evaluating candidates, and managing employee relationships.
Marketing: Sending newsletters, blog updates, case studies, promoting our services, hosting events, and delivering personalized content.
Website Analytics: Analyzing performance, understanding visitor behavior, optimizing design, and protecting against security threats.
4. How We Share Your Information
We share information only in the following circumstances:
Service Providers: We work with third-party vendors who help us deliver our services, including web hosting providers, email platforms, analytics tools, payment processors, project management software, and creative professionals (freelance designers, developers, writers, videographers). These providers are contractually required to protect your information and use it only for the purposes we specify.
Client Projects: When working on projects, we may share information with platforms necessary to complete the work (domain registrars, hosting providers, e-commerce platforms, email services). With client permission, we may feature client work in our portfolio, case studies, and marketing materials.
Legal Requirements: We may disclose information when required by law, to comply with legal processes, protect our rights and safety, enforce our agreements, or address fraud and security issues.
Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
Aggregated Data: We may share anonymized or aggregated information that cannot reasonably identify you for research, marketing, or analytics purposes.
5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance functionality and analyze usage.
5.1 Types of Cookies
Essential Cookies: Required for basic website functionality, navigation, and security.
Analytics Cookies: Help us understand visitor behavior and improve our website (Google Analytics, heatmapping tools).
Functionality Cookies: Remember your preferences and settings.
Marketing Cookies: Deliver relevant content and track marketing effectiveness (Facebook Pixel, LinkedIn Insight Tag, retargeting pixels, social media integration).
5.2 Third-Party Services
We use third-party services that may set their own cookies: Google Analytics (website analytics), Facebook Business Tools (social media and advertising), LinkedIn Marketing Solutions (professional networking and advertising), YouTube/Vimeo/Wistia (embedded videos), and social media widgets (Facebook, Instagram, LinkedIn).
5.3 Managing Cookies
Most browsers allow you to manage cookie preferences through settings. You can block cookies, delete them after browsing, or use private browsing mode. Note that blocking cookies may affect website functionality.
Opt-out resources:
- Google Analytics: https://tools.google.com/dlpage/gaoptout
- Network Advertising Initiative: https://optout.networkadvertising.org/
- Digital Advertising Alliance: https://optout.aboutads.info/
- For more information: www.allaboutcookies.org
6. Data Security
We implement appropriate security measures to protect your information, including encryption (SSL/TLS), access controls, firewalls, employee training, vendor security assessments, incident response procedures, regular audits, and secure backup systems.
However, no internet transmission or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Data Retention
We retain information as follows:
- Website Analytics: 26-38 months
- Contact Forms: Up to 3 years or until you request deletion
- Client Projects: Duration of project plus 7 years for legal and portfolio purposes
- Marketing Communications: Until you unsubscribe or request deletion
- Employment Applications: Up to 2 years
- Financial Records: 7 years per tax laws
When information is no longer needed, we securely delete or anonymize it.
8. Your Privacy Rights
You have the following rights:
Access and Correction: Request access to your information and correction of inaccuracies.
Deletion: Request deletion of your information, subject to legal obligations and legitimate business purposes.
Opt-Out of Marketing: Unsubscribe from marketing emails using the unsubscribe link, contacting us directly, or updating preferences in our client portal. We may still send service-related communications.
Data Portability: Request a copy of your information in a structured format.
To exercise these rights, contact us using the information in Section 13.
9. International Data Transfers
Rare Bird is based in the United States. If you access our website from outside the U.S., your information may be transferred to and processed in the United States or other countries where our service providers operate. These countries may have different data protection laws. By using our services, you consent to this transfer.
10. Children’s Privacy
Our website and services are not directed to individuals under 18. We do not knowingly collect information from children. If we learn we have collected information from a child, we will delete it promptly. If you believe we have collected information from a child, please contact us immediately.
11. Third-Party Links
Our website may link to third-party websites or embed third-party content (client websites, social media, videos, partner sites). This Privacy Policy applies only to our website. We are not responsible for third-party privacy practices. Please review their privacy policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date and post the revised policy on our website. For material changes, we will notify you by email (if we have your contact information) or by a prominent notice on our website. Your continued use after changes indicates acceptance.
13. Contact Us
If you have questions or requests regarding this Privacy Policy, please contact us:
Rare Bird, Inc.
200 South Rangeline Rd, Suite #244
Carmel, IN 46032
Phone: 317.251.6744
Website: www.rarebirdinc.com/contact
Last Updated: January 1, 2026