Witness
St. Luke Catholic Church stands as a thriving parish community in Indianapolis, committed to living out the Gospel message through authentic relationships and meaningful service. Their “Follow Me” campaign represents a bold step in modern evangelization, recognizing that personal stories of faith resonate more powerfully than traditional outreach methods. Through candid video testimonials from congregation members, the parish invites others to discover how faith intersects with real life—from everyday struggles to moments of profound grace.
The church approached us with a vision to reach beyond their walls and link with individuals seeking spiritual community in an increasingly secular world. They required a digital campaign that could capture the genuine warmth and diverse backgrounds of their parish family while presenting an accessible invitation to explore Catholic faith and fellowship.
- Digital Marketing
- Email Marketing
- Video Production
- Web Design & Development
Stories That Speak to the Heart
Our approach centered on authentic storytelling that reflects the diverse experiences within the St. Luke community. We developed an integrated video series featuring real parishioners sharing how their faith has shaped their lives, careers, and relationships. Each profile was carefully crafted to address common questions and concerns that potential visitors might have about joining a faith community.
The supporting digital infrastructure includes targeted landing pages that extend these personal narratives, offering practical next steps for those interested in learning more. Email sequences provide gentle follow-up that respects individual spiritual paths while maintaining contact with those exploring faith. The campaign design balances contemporary aesthetics with traditional Catholic imagery, producing visual appeal that honors both heritage and accessibility.
Beyond attracting new members, the “Follow Me” campaign has reinvigorated existing parishioners by highlighting the richness of their shared faith experience. The testimonial format has encouraged more congregation members to view themselves as evangelists, leading to organic growth in word-of-mouth referrals and increased participation in parish ministries. This authentic approach to modern evangelization positions St. Luke as a model for other parishes seeking to share their faith story in meaningful ways.
“Rare Bird understood our vision to more closely connect our community members to each other and to our shared Church mission. The ‘Follow Me’ campaign that Rare Bird helped us create centers on authentic storytelling from our parishioners, and the video testimonials and digital infrastructure they’ve developed have attracted new members and reinvigorated our existing parish family.”
Therese Hartley
Therese Hartley, Director of Evangelization and Stewardship | St. Luke Catholic Church