Roots
Pedcor Living represents the resident-facing brand of the Pedcor Companies portfolio, focusing on the human side of affordable housing. Rather than emphasizing statistics and development metrics, Pedcor Living celebrates the communities and lifestyle opportunities available across their national portfolio of properties. From East Coast early risers to West Coast mountaineers, the brand recognizes that quality affordable housing should adapt to diverse lifestyles and regional preferences while maintaining consistent standards.
The challenge was differentiating this consumer-focused brand from its parent company while maintaining brand family cohesion. They needed a digital experience that would resonate with prospective residents searching for their next home, emphasizing community, lifestyle, and the emotional aspects of finding the right place to “plant your roots.”
- Content Writing
- Web Design & Development
Lifestyle-Focused Design That Feels Like Home
Our design strategy departed from typical apartment listing websites, instead focusing on the emotional journey of finding home. Photography featuring state-specific landscapes—Colorado mountains, Illinois plains, Indiana farmland—helps prospective residents envision their lifestyle in different geographic markets. The warm, inviting color palette and generous white space create a welcoming digital environment that mirrors the community atmosphere Pedcor Living properties provide.
The testimonial system showcases authentic resident experiences through a sophisticated display that maintains readability across devices. Our developers implemented location-based content organization, allowing visitors to explore properties by state while experiencing consistent brand messaging.
Technical implementation includes a robust testimonial management system that allows Pedcor Living to continuously add new resident stories while maintaining site performance. The geographic organization helps users quickly find relevant communities while the “Coming Soon” functionality keeps them engaged with future development opportunities. This resident-centric approach has strengthened Pedcor Living’s position as more than just affordable housing—they’re community builders who understand that where you live shapes how you live.
“At Pedcor Companies, we strive to see the world from a unique perspective, one where we can identify specific opportunities to provide services where they can have the most dramatic impact. The key to our success is understanding our strengths as an organization and how they best align with each community’s needs. I am continually surprised by how deeply the Rare Bird team understands us and how they weave this narrative throughout the solutions they provide. We value our relationship and view them as an important extension of the Pedcor team.”
Brandon Delk
Vice President of Development | Pedcor Investments