Scale
Pedcor Companies stands at the forefront of affordable housing development, addressing a national crisis where full-time minimum wage workers cannot afford two-bedroom rental apartments anywhere in the United States. With more than three decades of experience across 20+ states, they have developed thousands of apartment units that serve essential workers, young professionals, seniors, and families who struggle with cost-burdened housing. Their mission centers on providing quality affordable housing in convenient locations where demand consistently exceeds supply.
The company needed a digital presence that could effectively communicate their impact to multiple stakeholders—from municipal partners and investors to community leaders and policy makers. They required a platform that could showcase their national reach while demonstrating their commitment to quality construction and long-term property management.
- Content Writing
- Video Production
- Web Design & Development
Positioning Leadership in Affordable Housing
Our approach centered on making Pedcor’s impressive scale immediately visible through interactive data visualization that highlights their presence across states, years of operation, communities served, and total apartment units developed. The centerpiece interactive map allows visitors to explore the company’s geographic footprint, with each state clickable to reveal specific market presence and development activity.
The technical architecture supports complex data relationships while maintaining fast load times across devices. Our developers implemented smooth animations for the statistics section, ensuring the numbers feel impactful rather than overwhelming. High-quality property photography showcases the “Pedcor Standard” of construction, while the clean, modern layout reflects their professional approach to solving complex housing challenges.
The website establishes Pedcor Companies as industry leaders through strategic content hierarchy and visual storytelling. Their three-pillar value proposition—Built to Standard, Managed with Care, Affordable for All—provides clear messaging architecture that resonates with both technical and non-technical audiences. The platform effectively communicates their role as long-term owners who actively manage properties rather than develop and sell.
“At Pedcor Companies, we strive to see the world from a unique perspective, one where we can identify specific opportunities to provide services where they can have the most dramatic impact. The key to our success is understanding our strengths as an organization and how they best align with each community’s needs. I am continually surprised by how deeply the Rare Bird team understands us and how they weave this narrative throughout the solutions they provide. We value our relationship and view them as an important extension of the Pedcor team.”
Brandon Delk
Vice President of Development | Pedcor Investments