Nurture
Mindscape, a pioneering initiative from Harvard Health Publishing, addresses the mental health crisis affecting young people today. This digital platform recognizes that mental wellness equals physical health in importance, offering evidence-based resources, practical tools, and compassionate guidance for both young people and the adults who support them. From academic pressures to the brain-body connection, Mindscape converts complex mental health concepts into accessible, actionable insights.
As Harvard Health Publishing began to envision this resource, they knew they’d need a digital experience that could serve dual audiences with sensitivity and expertise. We collaborated to craft an intuitive platform where young people could find age-appropriate support, while parents and caregivers can access the tools they needed to provide meaningful guidance during difficult times.
- Branding & Logo Design
- Content Writing
- Search Engine Optimization (SEO)
- User Experience Design
- Video Production
- Web Design & Development
A Safe Space for Mental Wellness
Our approach to Mindscape’s site began with extensive research into how young people and families actually seek mental health information online. This insight guided our development of a user-centered information architecture that reduces stigma and provides multiple entry points for different comfort levels and needs, so that seeking help online is not an intimidating experience.
The platform’s design prioritizes accessibility and emotional safety, with carefully crafted pathways that allow users to explore topics at their own pace. Custom illustrations by acclaimed illustrator Penelope Dullaghan—whose clients include Starbucks, Target, and Scholastic Books—create an emotionally resonant visual experience throughout the site with a thoughtful, hand-crafted style that balances simplicity and emotional depth. The illustrations, which we also animated within a series of instructional videos across the site, also reinforce Mindscape’s central themes of hope and connection.
“The team at Rare Bird brought our website vision to fruition with expertise and a thoughtful approach. They listened to our ideas and feedback and collaborated with us to create an accessible and inviting user experience for our audience. Thanks to their commitment, we were able to push out high quality content on time, and we look forward to continuing to partner with them as we grow our site.”
Jennifer Crystal
Senior Writer and Patient Experience Representative | Harvard Medical School