Functional
If your product stays in demand for over a hundred years, you’re doing something right. Mayer Fabrics has been producing textiles for generations without compromising on functionality, style, and affordability—a group of must-haves that may seem hard to coexist together. But they have proven otherwise, with a century of happy customers to show for it.
And it’s not just their product lines that depend on a high degree of functionality. Their business does, too, and that’s why Mayer needed a fresh new website that functions as flawlessly as their fabrics.
- Content Writing
- E-Commerce Development
- Web Design & Development
Crafting a Well-Designed User Experience
Behind every seamless interaction lies sophisticated architecture. We built a robust digital foundation that makes thousands of textiles feel instantly discoverable and beautifully accessible.
Mayer’s extensive collection of textiles needed a home online, a clickable world of color, design, and detail for visitors. We created a design as appealing as their products, and wrapped them in the cutting-edge functionality required by design professionals around the world.
Behind the scenes, complex data relationships and inventory management systems work invisibly to deliver instant results. The platform integrates multiple databases, payment systems, and fulfillment workflows into one cohesive experience. Every feature required custom development to handle the unique demands of the textile industry and support Mayer’s growing reach.
“The designers and developers at Rare Bird were able to see where we needed to go with our website and provide sound input along the way. The new site checks all our boxes: good design was a must, as well as ease of use. Their team is trustworthy and professional—an overall delight to work with. Never underestimate the power of a partner who understands your vision!”
Steve Mayer
CFO & Owner | Mayer Fabrics