COLLABORATION
FIRST Indiana Robotics is dedicated to nurturing future science and technology leaders through dynamic, mentor-led programs that enhance STEM skills, promote innovation, and equip students with essential life skills. As one of the leading organizations providing experiential workforce development for STEM industries, FIRST Indiana Robotics aims to expand access to their impactful programs throughout the state.
For students ages 4-18, FIRST Indiana Robotics offers an inclusive, hands-on learning environment where they can dive into real-world challenges, develop a broad spectrum of STEM and interpersonal skills, and showcase their inventive solutions at lively (and well-attended) competitions as participants gain confidence, improve their communication abilities, and join a lifelong community.
Services
- WEB DESIGN & WEB DEVELOPMENT | COPYWRITING | VIDEO STORYTELLING
PHOTOGRAPHY | SOCIAL MEDIA | PUBLIC RELATIONS
“Rare Bird, a long-time supporter of FIRST Indiana Robotics, has been instrumental in our growth and expansion. From web hosting and early brand development to their current marketing services, Rare Bird consistently goes above and beyond, working tirelessly to increase our media presence, transform our social media effort, and capture the essence of FIRST Indiana Robotics on video. Their efforts have breathed life into youth robotics in the state, capturing the excitement and energy while celebrating the students and teams. Rare Bird’s dedication has helped drive our brand to new heights and make robotics more approachable to a wider audience. Their commitment is immensely appreciated by our entire community.”
ASHLEY ROBBINS, PRESIDENT | FIRST INDIANA ROBOTICs
INSPIRING THE NEXT GENERATION
Our creation of a new landing page—to which we can drive traffic to the FIRST Indiana Robotics website through social media and other efforts—embraces the organization’s philosophy to create a welcoming digital gateway. The design reflects their commitment to nurturing curiosity, teamwork, and problem-solving skills in a safe and inclusive environment.
To convey the excitement of FIRST events across Indiana, we deployed our videographer to competitions statewide to capture compelling footage that brings the organization’s mission to life. Our outreach effort resulted in earned media coverage across the state, as well, amplifying FIRST‘s message. We also reignited their social media presence, including regular posts and a special “President’s Recap” series featuring audio narration of each day’s events at the FIRST Championship in Houston.
Vibrant colors and engaging images of students collaborating and competing, help create an inviting and energetic feel, with powerful testimonials from students, parents, and mentors discussing the profound impact FIRST has had on their lives and communities helping to tell the organization’s story. Clear calls-to-action encourage students to find a team, parents to get involved, and volunteers to share their expertise as mentors.
