Stewardship
Eder Financial serves as the financial backbone for the Church of the Brethren community, providing retirement benefits, health and wellness benefits, asset management, and financial advocacy to pastors, employees, and organizations. Founded in 1943 as the Church of the Brethren’s Pension Board, they have spent more than eight decades building trust through their commitment to socially-conscious investing and member-centered service. Their recent strategic transaction with Securian Life Insurance Company strengthens retirement security for a few thousand retirees while positioning them for continued growth.
The organization needed a digital presence that could effectively communicate their dual role as both financial services provider and ministry partner. They required branding that honored their denominational heritage while appealing to the broader faith-based community, plus storytelling that could make complex financial concepts accessible to church workers at all career stages.
- Branding & Logo Design
- Digital Marketing
- Video Production
Honoring Heritage While Looking Forward
Our rebranding process began with extensive stakeholder interviews—research that revealed the need for visual identity that balanced traditional values with contemporary financial expertise. We developed brand positioning around “Bold, Balanced, Trusted,” three pillars that capture Eder’s historical foundation and their forward-thinking approach to faith-based financial services.
Video storytelling features real Church of the Brethren members sharing how Eder’s services have supported their ministry calling, making abstract concepts like retirement planning feel personally relevant and spiritually grounded.
The refreshed Eder Financial brand positions them as partners in ministry rather than just financial service providers. Our video content strategy showcases the human impact of their work, with each piece reinforcing their commitment to socially-conscious investing and values-based financial planning.
“I love Rare Bird. The team has done several projects for my firm, and I feel like I am working with a partner that cares about my company and the outcome; they don’t just act like a vendor. Their work is creative, professional, and makes us look good. They are my “go to” company when I need the services they provide. In fact, I have told the owner I always want him to answer my phone calls when I have work that needs to be done because I know the Rare Bird team will do a quality job.”
Nevin Dulabaum
President | Eder Financial