Digital accessibility isn’t just about compliance—it’s about customer retention and exceptional service, as Jim Cota explains in the latest Rare Insights episode.
Just as businesses prioritize physical accessibility in their buildings, digital spaces demand equal attention. Your website might be your customers’ first—or only—interaction point. An inaccessible site isn’t just inconvenient; it’s exclusionary. The Americans with Disabilities Act (ADA) applies to digital spaces, and lawsuits citing web accessibility violations have surged in recent years. Federal courts have consistently ruled that websites must be accessible to people with disabilities.
Being proactive about accessibility is far less costly than defending a lawsuit. More importantly, it’s about doing right by your customers while protecting your business. Accessibility actually enhances everyone’s experience with your website, not just users with disabilities. Clear navigation, readable text, and intuitive design benefit all visitors. It’s similar to how curb cuts, originally designed for wheelchairs, now help parents with strollers and delivery workers with carts.
The most effective accessibility solutions often require minimal investment—just thoughtful implementation during development. Like exceptional customer service, it’s about attention to detail and understanding user needs. For new website development projects, this is something we address from the get-go. If your website hasn’t been updated recently, this might be something we should discuss soon.
Ready to make your digital presence more accessible? Let’s explore how Rare Bird can help your business reach every customer.
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