Our comprehensive guide to B2B digital marketing can help you generate leads, increase brand awareness, and find long-term success.
Tag: social media
With users spending more than two hours a day on social media, there’s a unique opportunity for B2B enterprises to engage audiences on TikTok.
The third episode of our series, The Power of Storytelling, highlights the impact of authentic storytelling in social media. Amid the digital noise, storytelling transforming fleeting interactions into enduring connections.
With the rise of social media and the wide availability of high-speed internet, video has become an indispensable asset for brands.
If social media is here to stay, perhaps it’s time we recognize the necessary role it can—and maybe should—play in your digital marketing efforts.
In terms of active monthly users, Twitter has never fared well compared to other social media platforms. If you consider Twitter a viable path to reaching potential customers, here are a few reasons why it might be time to shift your focus.
As much as I dislike words like ‘takeaway’, it seems the easiest way to describe something worth, uh… taking away from the event. So here, in no particular order (and without implying any synergistic connection or claims of empowerment), are the primary things I learned in Indianapolis this week. I learned, from a company much […]
I read with interest a post on Sports Marketing 2.0 by Tim McGarry. In it, Tim discussed the hits and misses of social media in Super Bowl XLV and made some suggestions for how it can be improved in the future. (Speaking of the future, I for one can hardly wait for next February when […]
Dan forwarded me an article today that ranks right up near the top of my “Things to read that are relevant” list. Titled “What If Giving Up Your Brand Really Means Giving Up?” this Advertising Age article from Jonathan Salem Baskin asks some very pointed questions and draws some mildly controversial conclusions. (At least, I’m […]