Jim Cota’s counterintuitive advice about marketing budgets during economic downturns might just save your business when times get tough.
Tag: Rare Insights
In this month’s episode, Jim Cota discusses how personality tools have shaped Rare Bird’s workplace dynamics and improved the team’s productivity and engagement.
Want your marketing message to get through to audiences? In this month’s Rare Insights, Jim Cota reveals one secret to cutting through the noise.
Artificial intelligence is rapidly transforming how everyone does business. In the latest episode of Rare Insights, Jim Cota shares unique insights into how AI tools are empowering professionals to work smarter and more efficiently.
In the latest Rare Insights episode, Jim Cota explains how the results generated by a simple pop-up taught us the value of letting precision triumph over presumption—which means embracing a data-driven approach.
In the second installment of Rare Insights, Jim Cota shares a valuable reminder: Selling is almost always about whether you can provide the right solution to a problem—and even globally-recognized brands need that.
Over the next year, we’ll share short videos that shine a light on Rare Bird’s first 25 years, what we’ve learned along the way, and how we plan to move forward.