With the rise of social media and the wide availability of high-speed internet, video has become an indispensable asset for brands.
Tag: Marketing
To earn your customers’ trust, try showcasing your success through testimonials. The authentic satisfaction of previous customers can play an important role in attracting new ones.
Discover why simple customer feedback isn’t so simple. Google reviews can be a game-changing part of your marketing strategy.
Case studies can be presented in a number of new ways—an invaluable asset in content marketing. Regardless of any changing bells and whistles, case studies remain effective for the simplest of reasons: They work. Here’s why.
Budget season is upon us, and you may be grappling with an age-old question: How much of my budget should be allocated to marketing? To tackle this challenge, we set loose our formidable research team to gather information and report back
In the second installment of Rare Insights, Jim Cota shares a valuable reminder: Selling is almost always about whether you can provide the right solution to a problem—and even globally-recognized brands need that.
If social media is here to stay, perhaps it’s time we recognize the necessary role it can—and maybe should—play in your digital marketing efforts.
In terms of active monthly users, Twitter has never fared well compared to other social media platforms. If you consider Twitter a viable path to reaching potential customers, here are a few reasons why it might be time to shift your focus.
Making a concession seems counterintuitive today, but a willingness to concede shows how one brand understands the challenges of perception.
To best align our marketing strategies with a client’s goals and create solutions the business truly needs, we dig into the research.
Partnering with Rare Bird means working with a Flock of dynamic, creative, inquisitive, and downright tenacious feather-rufflers who’ll rustle up attention for your brand.
Good photography is vital for elevating a design, capturing and keeping the audience’s attention, and conveying distinctive messages.
