Move beyond the basics of B2B email marketing and harness data, personalization, and strategy for a measurable impact on your business.
Tag: email marketing
Our comprehensive guide to B2B digital marketing can help you generate leads, increase brand awareness, and find long-term success.
With an impressive ROI, email marketing endures because it’s good at driving engagement and generating conversations. So don’t listen to the naysayers. Email works.
With limited federal protections for online privacy in place, some states have taken action to curtail widespread misuse of personal data.
Dark mode looks great, but it creates as many accessibility issues as it solves. Consumers like the option, however, so it’s not going away anytime soon.
Our go-to guy for all things email, video, Photoshop, and animation doesn’t think he’s anything special. That’s another reason why we love him.
No one knows what role artificial intelligence will play in the future of marketing. But it won’t be boring.
Optimizing your efforts leads to more targeted results.
Everything you need to know about Google Analytics and the GA4 iteration that finalizes in 2023.
Last year, about this time, I penned a brief primer intended to help people make the most of their trip to Indianapolis for Exact Target’s annual marketer-stravaganza, Connections. While initially intended for first-timers, it turned out to be helpful for veterans as well. In retrospect, this shouldn’t have been surprising: every year is so uniquely […]
Oh, woe is the plight of the marketer. With so many things to do, so many channels to explore, we often forget the one abiding truth in nearly everything we do: No one cares like we do. We find ourselves today living in the proverbial forest, trying to answer the timeless question: If a tree […]
As much as I dislike words like ‘takeaway’, it seems the easiest way to describe something worth, uh… taking away from the event. So here, in no particular order (and without implying any synergistic connection or claims of empowerment), are the primary things I learned in Indianapolis this week. I learned, from a company much […]
