Here, we examine the strategic elements of landing pages that convert casual browsers into engaged customers, using a section-by-section breakdown of a recent landing page Rare Bird made for one of our clients.
Tag: Design
To function properly, the human body relies on various interconnected systems working harmoniously—which is what businesses need to manage customer relationships, too.
Writing and design are not mutually exclusive endeavors. The key is to strike the right balance between the two, like a dance where each partner’s efforts enhance the other’s performance.
Partnering with Rare Bird means working with a Flock of dynamic, creative, inquisitive, and downright tenacious feather-rufflers who’ll rustle up attention for your brand.
Good photography is vital for elevating a design, capturing and keeping the audience’s attention, and conveying distinctive messages.
Dark mode looks great, but it creates as many accessibility issues as it solves. Consumers like the option, however, so it’s not going away anytime soon.
No one knows what role artificial intelligence will play in the future of marketing. But it won’t be boring.
When slow-loading pages become a sales and marketing issue, act fast.
Two of our designers—Ashley Nixon and Troy Chandler—share their take on the Smashing Conference in NYC.
Two of our team members linked up to step slightly outside their normal comfort zone and pen their insights and trade secrets of website design and web development — specifically about our new website. Ashley Nixon (designer) and Kyle Bavender (developer) played significant roles in the vision and functionality of our site. Here’s a peek […]
The announcement from Apple CEO Steve Jobs that he’ll be stepping down from his post is not altogether unexpected, but it does mark the end of an era. Jobs returned to the company he started in the late 1990s when it was in big trouble. The strategic direction was wayward, the products were suffering from […]
When I open my email inbox on an average day, I see a wide variety of messages. Like many of you, I sort through a lot of emails from companies offering me the latest and greatest deals on the Internet. As email designers and marketers, many of us at Rare Bird can’t fight the urge to critique messages making their way into our inboxes. In fact, we keep an eye out for emails that make for interesting conversation around the office.
