SUPPORT
At the heart of the Boys & Girls Clubs of Indianapolis is a profound commitment to supporting young people in our community. The organization offers a multifaceted support system that nurtures the academic, emotional, and physical development of youth—with the ultimate goal of empowering them with life skills and positive mentorship. By focusing on education, mentorship, and health, they create a foundation for the young people of greater Indianapolis to thrive—with an approach that supports individual growth and invests in future leaders who are well-equipped to contribute to society.
When this important organization approached us with dreams of a new website, we knew they had an incredible story to tell. Our objective was to design a digital environment that reflects the vibrancy, energy, and impact of their programs. Through a collaborative process, we crafted a platform that not only highlights the essential services provided by these clubs, but also serves as a communication portal for the children, volunteers, donors, and families invested in their success.
Services
- WEB DESIGN
- WEB DEVELOPMENT
- VIDEO STORYTELLING
“We are immensely grateful to the team at Rare Bird for their exceptional work on the relaunch of the new website for the Boys & Girls’ Clubs of Indianapolis. From the outset, they demonstrated a deep understanding of our goals and needs, translating our vision into a dynamic, user-friendly digital platform that truly resonates across the communities and audiences we serve. The incorporation of video storytelling helps bring our mission to life in a way that words alone could never convey, engaging our audience and amplifying our message with genuine impact. The Flock’s professionalism, creativity, and commitment to excellence have been evident in every aspect of this project, and we could not be more pleased with the result. Looking forward to our continued partnership!”
ROBERT SHULA, CHIEF DEVELOPMENT OFFICER | BOYS & GIRLS CLUBS OF INDIANAPOLIS
A Digital Platform That Inspires Action
By combining innovative web design and development with strategic storytelling, we wanted to create a platform to support the mission of Boys & Girls’ Clubs of Indianapolis and inspire our greater metropolitan area to take action. Our team focused on developing a site that is both visually appealing and easy to navigate, ensuring that visitors can quickly find information about programs, events, and ways to get involved.
The new branding elements introduced through the website reflect the energy and optimism that are core to the organization, reinforcing the message that each Club is a place of opportunity and growth.
Engaging Storytelling Through Video
One of the most significant enhancements to the website is the integration of video storytelling. The videos we produced offer a window into the daily lives of the audiences and communities served by the organization, highlight success stories, and showcase the positive impact of Boys & Girls’ Clubs of Indianapolis and its programs on their lives. By bringing these stories forward, we strived to create an emotional connection with the site’s visitors, encouraging a deeper engagement with—and support for—their mission. This multimedia approach not only enhances the user experience but also serves as a powerful tool for fundraising and community outreach.
