Our Story

Rare bird, derived from the Latin rara avis, which means “a rare or unique person or thing.“

In 1998, three guys left an ad agency in Indiana. They wanted to build great websites for companies of all sizes, but their dream was to start a company where talented people could do what they love. Once that dream took wing, Rare Bird was born.

Two of those guys are still here. The third’s now a client. And the work? In the vernacular of our office, you might say “our code has come a long way.”

We are amazed and proud (and honestly humbled) by the opportunities we’ve embraced, the challenges we’ve overcome, and what we’ve accomplished alongside the best clients you could ever imagine.

Dreams do come true, even as they twist and turn in ways you’d never expect. Working in and keeping up with an industry that is constantly changing, the true gift has been the chance to learn something new every day, and to make the dreams of our clients take shape and fly.