As someone who makes a living helping people sell things, I get asked a lot of questions about strategy and implementation. As someone who has been dealing with emerging Internet trends for 18 years (18?!? I’m stunned, too…), I get asked a lot of questions about the latest shiny object. Sometimes these questions collide. An […]
Category: Marketing
I love Indianapolis, and I’m pretty fired up that the Superbowl will be played out on the field at Lucas Oil Stadium. True, it would have been picture-perfect if our Colts had been vying for the coveted Lombardi trophy, but I guess we’ll have to wait for next February… Still, I think this a great […]
Happy New Year! Now that 2012 has arrived, business owners and key managers should be looking ahead with an eye toward weathering what looks to be another tough one. Along with the general consensus that the economy will continue to be sluggish, you have the added responsibility to protect the enterprise in the face of […]
When we sit down and talk with clients and prospects, many of whom come to us with statements like “I need a new website,” we always start by asking lots of questions. In my Vistage Group, we refer to this as “brilliant inquiry.” The idea is not to generate solutions but to more clearly define the […]
I read with interest a post on Sports Marketing 2.0 by Tim McGarry. In it, Tim discussed the hits and misses of social media in Super Bowl XLV and made some suggestions for how it can be improved in the future. (Speaking of the future, I for one can hardly wait for next February when […]
I’ve been debating writing this post, but in the spirit of Sir Richard Branson‘s approach (“screw it, let’s do it”) I’ve decided to go ahead. We’ve been working on a few sites for institutions of higher learning and, in the process of researching the competition, happened upon the site for Elon University. I really like […]
Here’s a great idea about how you should present your business data to investors, prospects, or even just Mom: forget the billions. In a recent article, author and business plan expert Tim Berry explains that these numbers and this top-down approach just don’t mean anything to anyone. “As an investor, as a business plan contest […]
Dan forwarded me an article today that ranks right up near the top of my “Things to read that are relevant” list. Titled “What If Giving Up Your Brand Really Means Giving Up?” this Advertising Age article from Jonathan Salem Baskin asks some very pointed questions and draws some mildly controversial conclusions. (At least, I’m […]
Clifford Stoll was wrong. And partly right, too. A Newsweek article from 1995 titled, “The Internet? Bah!” and sporting the unfortunate subtitle “Hype alert: Why cyberspace isn’t, and never will be, nirvana” has recently begun making the rounds on the internet. As you can imagine, it’s normally passed along with some comment about how short […]
I often say that true authenticity– being exactly who you really are and nothing else– is one of the most important things you can do to help be successful in whatever you’re doing. When I saw this article from Business in Blue Jeans CEO Susan Baroncini-Moe talking about some of the issues people struggle with […]
I read this quote today from Jeffrey Zeldman, a well-known web designer and blogger, talking about the difference between being a loud-mouthed self-promoter and sharing valued information about work; either yours or others: “There is a difference between being arrogant about yourself as a person and being confident that your work has some value. The […]
Admittedly, I’m a fan of Seth Godin. Of course, most marketers are. The interesting thing about Seth and the dozen or so books he’s written is that each and every one follows a similar style: Identify the paradigm Demonstrate why and how it’s broken Present an alternative Challenge you to either accept or reject his […]
