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Here’s a statistic for you: More than half of the people reading email right now are doing so on a smartphone. (Source: Litmus) Here’s another one: 68% of Gmail and Yahoo emails are opened on mobile devices. (Source: Litmus) And finally: Both of those numbers are probably woefully underestimated since they are from 2013. (Source: […]

Tyner Pond Farm is a Rare Bird client, and on behalf of them and all those who support locally grown food, Hoosier farmers and all things good for Mother Earth, we invite you to give those great causes an important boost. Chase Bank’s Mission Main Street Grants program will award grants of $250,000 each to […]

Last year, about this time, I penned a brief primer intended to help people make the most of their trip to Indianapolis for Exact Target’s annual marketer-stravaganza, Connections. While initially intended for first-timers, it turned out to be helpful for veterans as well. In retrospect, this shouldn’t have been surprising: every year is so uniquely […]

As much as I dislike words like ‘takeaway’, it seems the easiest way to describe something worth, uh… taking away from the event. So here, in no particular order (and without implying any synergistic connection or claims of empowerment), are the primary things I learned in Indianapolis this week. I learned, from a company much […]

So you’ve registered for Connections 2012, made your hotel reservations and booked your travel. You’re amped up to join 4,000 other marketers in Indianapolis to find out what’s working for other people, hear Michael J. Fox’s keynote address, catch The Fray in concert, and see what David Blaine is going to make vanish. That’s quite […]

Happy New Year! Now that 2012 has arrived, business owners and key managers should be looking ahead with an eye toward weathering what looks to be another tough one. Along with the general consensus that the economy will continue to be sluggish, you have the added responsibility to protect the enterprise in the face of […]