New York Times writer Adam Bryant recently had a conversation with Gordon Bethune, the CEO of Continental Airlines from 1994 to 2004. In it, Bethune shares some insights on leadership and management, including some real gems. Among them: Treat people, no matter their role in the company, with respect Always share the stage Hire the […]
Category: Marketing
I came across this little ebook today and thought I’d do my part to pass it along. Here’s a brief introduction from Seth Godin: “Here are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year. From bestselling author Elizabeth Gilbert to brilliant tech […]
Harvey Mackay, owner of Mackay Envelope, is widely known for his books and speaking engagements on sales. In his weekly column, he recalls the Broadway musical “My Fair Lady” to make a point: In the Broadway musical “My Fair Lady,” Professor Higgins has driven his prodigy Eliza Doolittle to exhaustion teaching her how to speak […]
Nick Morgan, founder of Public Words, Inc., is a former Fellow of Harvard’s Kennedy School of Government and one of America’s top communication and speech coaches. He’s penned a new manifesto with for keys for turning any public speaking engagement into an opportunity to change the world. (After all, isn’t that the point?) Morgan thinks […]
Underdogs win a lot more often than you think. Malcolm Gladwell explains how. We’re all familiar with the story of David and Goliath, where David stood before the giant of the Philistines and survived to tell about it. For forty days, Goliath had been dispensing soldiers with relative ease, until David came along. David rose […]
It’s been an interesting week. I had the opportunity to have a heart to heart with a friend and longtime client yesterday who asked for a little more… A little more attention, a little more time, a little more responsiveness. Our conversation reminded me how difficult it can be to manage growth and expectations at […]
“Cutting your marketing budget to save money is like stopping your watch to save time.” Charlie Williams As my old boss used to say, “cutting your marketing budget to save money is like stopping your watch to save time.” It seems to be common knowledge among both business owners and marketers that a recession is […]
“I now get as much satisfaction from the challenges of keeping my restaurant fresh and exciting as I did from cooking. It is now more than twice as busy as it was and growing at 20% a year–teeming daily with regulars and newcomers.” Jonathan Rapp There are enough gems in this short two-page article to […]
We often field questions and have conversations around justifying the investment in good design. Traditionally, it’s been very difficult to quantify the ROI of design. In some ways, the internet is helping to change that. We’ve recently had the opportunity to accurately measure the impact of design for DRG, one of our clients in the […]
There has been much weeping and gnashing of teeth in the business community in recent years about the quality of the work force. I’ve read articles and seen reports detailing the habits of the “millennials,” the generation that is exiting college and entering the workforce. Their lack of preparation has been blamed on all sorts […]
“Now you have to decide whether you have anything to say that’s important to you, your customers, your prospects… your career. Go ahead, think it over. You’ve got four minutes.” Still wondering if you should have a blog to help explain who you are, what your business is, how you help your customers? You may […]
Another recently released study cites the importance of consumer reviews for e-commerce sites. In fact, nearly nine people out of ten use consumer-generated reviews at least “some of the time” in their buying decision, and many — 46% — read several reviews before making a decision. The study, performed by PowerReviews and the e-tailing group, […]
