Social platforms rise and fall, but email marketing remains the ROI champion, delivering $36 for every dollar spent.
Category: Marketing
What can novelists teach us about creating an authentic brand voice?
Break free from ineffective templates. Custom solutions deliver the results your unique business demands.
Sometimes you have to look back to see how far you’ve come, and to appreciate the ghosts that still shape our world today.
Your website is your company’s digital front door. A major refresh every few years helps to keep visitors coming back.
An unexpected truce with buyer personas? Blame F. Scott Fitzgerald for this counterpoint to an earlier post.
Content is your bridge to an audience eager for your story. Build it—and watch them meet you halfway.
Amid newer and perhaps flashier marketing efforts, direct mail has sneakily reasserted its value—especially when it’s combined with digital advancements.
Instead of succumbing to the siren song of instant gratification, wise businesses lace up for the marathon of effective marketing.
Buyer personas promise deep consumer insights and targeted campaigns that resonate with ideal customers. But do they deliver?
With the NFL season underway, a reminder: Victory favors those who master the mid-game pivot.
Jim Cota’s counterintuitive advice about marketing budgets during economic downturns might just save your business when times get tough.
