In the second installment of Rare Insights, Jim Cota shares a valuable reminder: Selling is almost always about whether you can provide the right solution to a problem—and even globally-recognized brands need that.
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
The Quiet Evolution of UX/UI
In the early days, web designers and developers learned to prioritize the user experience. Now that most people and companies are familiar with UX/UI, the industry is no longer in uncharted territory.
The Value of Social Media: Five Reasons to Make the Effort
If social media is here to stay, perhaps it’s time we recognize the necessary role it can—and maybe should—play in your digital marketing efforts.
Goliath, Meet David: Going Head-to-Head with Big Blue
Over the next year, we’ll share short videos that shine a light on Rare Bird’s first 25 years, what we’ve learned along the way, and how we plan to move forward.
Saying Goodbye to Twitter
In terms of active monthly users, Twitter has never fared well compared to other social media platforms. If you consider Twitter a viable path to reaching potential customers, here are a few reasons why it might be time to shift your focus.
Taco John’s and the Delicate Dance of Brand Perception
Making a concession seems counterintuitive today, but a willingness to concede shows how one brand understands the challenges of perception.
Rare Bird Turns 25
We can’t believe it, either. Rare Bird is finally old enough to rent a car, volunteer for the United Nations, and have a drink in Delhi. We were already old enough to have a drink in Indiana, though—so we did.
Trends in E-commerce: Beyond the Flat Line on the Horizon
Once you consider some of the trends explored herein, you might recognize the pioneering spirit of e-commerce’s early days.
Check for Signs of Life: The CRM-Body Connection
To function properly, the human body relies on various interconnected systems working harmoniously—which is what businesses need to manage customer relationships, too.
Words From Our Fathers: Wisdom, Humor, and Advice
To celebrate the fathers out there who effortlessly combine wisdom, love, a shaky sense of humor, and an unshakable commitment to their families, we asked some members of the Flock to share a few words from their own fathers.
Which Comes First, Content or Design?
Writing and design are not mutually exclusive endeavors. The key is to strike the right balance between the two, like a dance where each partner’s efforts enhance the other’s performance.
What Happens in the Discovery Phase?
To best align our marketing strategies with a client’s goals and create solutions the business truly needs, we dig into the research.
