We can’t believe it, either. Rare Bird is finally old enough to rent a car, volunteer for the United Nations, and have a drink in Delhi. We were already old enough to have a drink in Indiana, though—so we did.
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
Trends in E-commerce: Beyond the Flat Line on the Horizon
Once you consider some of the trends explored herein, you might recognize the pioneering spirit of e-commerce’s early days.
Check for Signs of Life: The CRM-Body Connection
To function properly, the human body relies on various interconnected systems working harmoniously—which is what businesses need to manage customer relationships, too.
Words From Our Fathers: Wisdom, Humor, and Advice
To celebrate the fathers out there who effortlessly combine wisdom, love, a shaky sense of humor, and an unshakable commitment to their families, we asked some members of the Flock to share a few words from their own fathers.
Which Comes First, Content or Design?
Writing and design are not mutually exclusive endeavors. The key is to strike the right balance between the two, like a dance where each partner’s efforts enhance the other’s performance.
What Happens in the Discovery Phase?
To best align our marketing strategies with a client’s goals and create solutions the business truly needs, we dig into the research.
What’s It Like to Work with Rare Bird?
Partnering with Rare Bird means working with a Flock of dynamic, creative, inquisitive, and downright tenacious feather-rufflers who’ll rustle up attention for your brand.
The Invaluable Role of Good Photography in Design
Good photography is vital for elevating a design, capturing and keeping the audience’s attention, and conveying distinctive messages.
Happy Mother’s Day from the Flock
Being a mother is (more than) a full-time job in its own right, but the working moms on our team balance the demands of work and family with continual grace.
On the Edge of Possibility: Mood Boards and Design
Designers appreciate clarity before engaging with a project. One popular tool for the assembly of ideas? The mood board.
The Gain, Not The Gap
While it’s obviously important to know your ideal and strive for it, if we only measure progress against that ideal, we devalue our experiences along the way and diminish our future accomplishments.
The Rare Bird Bookshelf
A few of the books we recommend, as well as titles that are in some way foundational to our work as the Midwest’s most trusted marketing company.
