Here, we examine the strategic elements of landing pages that convert casual browsers into engaged customers, using a section-by-section breakdown of a recent landing page Rare Bird made for one of our clients.
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
The Power of Storytelling—Writing
Rare Bird proudly presents its latest series, The Power of Storytelling, which explores the profound influence of storytelling as a pivotal tool in modern marketing. This first installment showcases how the written word can transform loose ideas into a compelling narrative that leaves a lasting impact.
Nested Knowledge: What Are Your Video Needs?
Video marketing is within your reach. Answer a few questions using this diagnostic tool to learn which video efforts might be right for your business.
Transparency, Always
Information travels instantaneously, so businesses must always prioritize transparency. This month, Jim Cota shares a crucial lesson from the company’s early days.
Ernest Hemingway’s Best Business Advice
Nine pieces of advice from Ernest Hemingway to help a small business improve and grow, and one quote he may never have said.
The Era of Video Marketing
With the rise of social media and the wide availability of high-speed internet, video has become an indispensable asset for brands.
When Customers Become Advocates: Authentic Testimonials in Marketing
To earn your customers’ trust, try showcasing your success through testimonials. The authentic satisfaction of previous customers can play an important role in attracting new ones.
Embracing Change: Growing with Clients
When it comes to the essence of what we do—like adapting to our clients’ needs—the more things change, the more they stay the same.
Nested Knowledge: Which Online Ads Are Right for Your Business?
Discover the ideal online ads for your business with our diagnostic tool, unraveling a variety of digital advertising options we can tailor to your needs.
The Long-Term Benefits of Cultivating More Google Reviews
Discover why simple customer feedback isn’t so simple. Google reviews can be a game-changing part of your marketing strategy.
The Case for Case Studies: Why They Still Matter
Case studies can be presented in a number of new ways—an invaluable asset in content marketing. Regardless of any changing bells and whistles, case studies remain effective for the simplest of reasons: They work. Here’s why.
Nested Knowledge: How to Build a Marketing Budget
Budget season is upon us, and you may be grappling with an age-old question: How much of my budget should be allocated to marketing? To tackle this challenge, we set loose our formidable research team to gather information and report back
