To earn your customers’ trust, try showcasing your success through testimonials. The authentic satisfaction of previous customers can play an important role in attracting new ones.
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
Embracing Change: Growing with Clients
When it comes to the essence of what we do—like adapting to our clients’ needs—the more things change, the more they stay the same.
Nested Knowledge: Which Online Ads Are Right for Your Business?
Discover the ideal online ads for your business with our diagnostic tool, unraveling a variety of digital advertising options we can tailor to your needs.
The Long-Term Benefits of Cultivating More Google Reviews
Discover why simple customer feedback isn’t so simple. Google reviews can be a game-changing part of your marketing strategy.
The Case for Case Studies: Why They Still Matter
Case studies can be presented in a number of new ways—an invaluable asset in content marketing. Regardless of any changing bells and whistles, case studies remain effective for the simplest of reasons: They work. Here’s why.
Nested Knowledge: How to Build a Marketing Budget
Budget season is upon us, and you may be grappling with an age-old question: How much of my budget should be allocated to marketing? To tackle this challenge, we set loose our formidable research team to gather information and report back
Harvard Bound: Rare Bird Goes to Boston
In the second installment of Rare Insights, Jim Cota shares a valuable reminder: Selling is almost always about whether you can provide the right solution to a problem—and even globally-recognized brands need that.
The Quiet Evolution of UX/UI
In the early days, web designers and developers learned to prioritize the user experience. Now that most people and companies are familiar with UX/UI, the industry is no longer in uncharted territory.
The Value of Social Media: Five Reasons to Make the Effort
If social media is here to stay, perhaps it’s time we recognize the necessary role it can—and maybe should—play in your digital marketing efforts.
Goliath, Meet David: Going Head-to-Head with Big Blue
Over the next year, we’ll share short videos that shine a light on Rare Bird’s first 25 years, what we’ve learned along the way, and how we plan to move forward.
Saying Goodbye to Twitter
In terms of active monthly users, Twitter has never fared well compared to other social media platforms. If you consider Twitter a viable path to reaching potential customers, here are a few reasons why it might be time to shift your focus.
Taco John’s and the Delicate Dance of Brand Perception
Making a concession seems counterintuitive today, but a willingness to concede shows how one brand understands the challenges of perception.
