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Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
The Impact of Video Marketing
More than just a trend, video marketing is a fundamental shift in the way consumers interact with content. Time to get onboard.
The Power of Storytelling—Video
The second installment in our series, The Power of Storytelling, explores how the seamless integration of visual narratives and strategic marketing techniques can deeply engage viewers and leave a lasting impression.
Perfecting Our Craft: On Creation, Collaboration, and Critique
We offer an inside look at how Rare Bird’s culture of transparency and honesty enables groundbreaking ideas and enduring success by keeping team members oriented towards constructive debate and the collective pursuit of excellence.
Unwrapping Joy: Our Favorite Holiday Marketing Campaigns
Join us in celebrating the magic and wonder of our all-time favorite holiday campaigns. This curated list has been carefully selected by members of the Flock to infuse your festive season with joy and captivate the spirit of togetherness.
Anatomy of an Effective Landing Page
Here, we examine the strategic elements of landing pages that convert casual browsers into engaged customers, using a section-by-section breakdown of a recent landing page Rare Bird made for one of our clients.
The Power of Storytelling—Writing
Rare Bird proudly presents its latest series, The Power of Storytelling, which explores the profound influence of storytelling as a pivotal tool in modern marketing. This first installment showcases how the written word can transform loose ideas into a compelling narrative that leaves a lasting impact.
Nested Knowledge: What Are Your Video Needs?
Video marketing is within your reach. Answer a few questions using this diagnostic tool to learn which video efforts might be right for your business.
Transparency, Always
Information travels instantaneously, so businesses must always prioritize transparency. This month, Jim Cota shares a crucial lesson from the company’s early days.
Ernest Hemingway’s Best Business Advice
Nine pieces of advice from Ernest Hemingway to help a small business improve and grow, and one quote he may never have said.
The Era of Video Marketing
With the rise of social media and the wide availability of high-speed internet, video has become an indispensable asset for brands.
When Customers Become Advocates: Authentic Testimonials in Marketing
To earn your customers’ trust, try showcasing your success through testimonials. The authentic satisfaction of previous customers can play an important role in attracting new ones.
