In the latest Rare Insights episode, Jim Cota explains how the results generated by a simple pop-up taught us the value of letting precision triumph over presumption—which means embracing a data-driven approach.
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
Debunked: 10 Common SEO Myths
Are you caught in the web of these prevalent SEO myths? Don’t let misconceptions undermine your digital marketing strategy. Separate fact from fiction and fine-tune your approach for maximum online visibility and success. Plus, an update on AI SEO.
Website Data That Drives Growth: Key Metrics
Measuring website data provides actionable insights into your online performance. But which website metrics should you follow—and how can you use them to boost growth?
Data Analytics: The Driving Force Behind Modern Marketing
Simply put, data analytics has become a cornerstone of digital marketing, transforming how businesses connect with and understand their audiences.
Typography in Web Design
Typography is an unsung hero that captivates audiences, embodies the essence of brands, and steers users through compelling digital journeys.
Email Marketing Works
With an impressive ROI, email marketing endures because it’s good at driving engagement and generating conversations. So don’t listen to the naysayers. Email works.
TikTok Takeover: A Powerful Tool for B2B Marketing
With users spending more than two hours a day on social media, there’s a unique opportunity for B2B enterprises to engage audiences on TikTok.
Why Emotional Intelligence Matters in Marketing
In our digital age, consumers are bombarded with countless marketing messages every day. Embracing emotional intelligence is a commitment to building authentic connections that endure.
The Power of Storytelling—Social Media
The third episode of our series, The Power of Storytelling, highlights the impact of authentic storytelling in social media. Amid the digital noise, storytelling transforming fleeting interactions into enduring connections.
Your Year of Video
You might think you don’t have the means to incorporate video into your overall marketing effort, but the costs have come way down from where they were just a few years ago.
Why Custom Websites Make Audiences (and Businesses) Happy
Businesses investing in marketing efforts need custom websites, ensuring an outward-facing representation as unique as their business.
The Impact of Video Marketing
More than just a trend, video marketing is a fundamental shift in the way consumers interact with content. Time to get onboard.
