In our digital age, consumers are bombarded with countless marketing messages every day. Embracing emotional intelligence is a commitment to building authentic connections that endure.
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
The Power of Storytelling—Social Media
The third episode of our series, The Power of Storytelling, highlights the impact of authentic storytelling in social media. Amid the digital noise, storytelling transforming fleeting interactions into enduring connections.
Your Year of Video
You might think you don’t have the means to incorporate video into your overall marketing effort, but the costs have come way down from where they were just a few years ago.
Why Custom Websites Make Audiences (and Businesses) Happy
Businesses investing in marketing efforts need custom websites, ensuring an outward-facing representation as unique as their business.
The Impact of Video Marketing
More than just a trend, video marketing is a fundamental shift in the way consumers interact with content. Time to get onboard.
The Power of Storytelling—Video
The second installment in our series, The Power of Storytelling, explores how the seamless integration of visual narratives and strategic marketing techniques can deeply engage viewers and leave a lasting impression.
Perfecting Our Craft: On Creation, Collaboration, and Critique
We offer an inside look at how Rare Bird’s culture of transparency and honesty enables groundbreaking ideas and enduring success by keeping team members oriented towards constructive debate and the collective pursuit of excellence.
Unwrapping Joy: Our Favorite Holiday Marketing Campaigns
Join us in celebrating the magic and wonder of our all-time favorite holiday campaigns. This curated list has been carefully selected by members of the Flock to infuse your festive season with joy and captivate the spirit of togetherness.
Anatomy of an Effective Landing Page
Here, we examine the strategic elements of landing pages that convert casual browsers into engaged customers, using a section-by-section breakdown of a recent landing page Rare Bird made for one of our clients.
The Power of Storytelling—Writing
Rare Bird proudly presents its latest series, The Power of Storytelling, which explores the profound influence of storytelling as a pivotal tool in modern marketing. This first installment showcases how the written word can transform loose ideas into a compelling narrative that leaves a lasting impact.
Nested Knowledge: What Are Your Video Needs?
Video marketing is within your reach. Answer a few questions using this diagnostic tool to learn which video efforts might be right for your business.
Transparency, Always
Information travels instantaneously, so businesses must always prioritize transparency. This month, Jim Cota shares a crucial lesson from the company’s early days.
