Our video specialist, Jon Cartagena, explains some of the technical and creative nuances that help a website’s use of video delight audiences.
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
A Lesson in Simplicity
Want your marketing message to get through to audiences? In this month’s Rare Insights, Jim Cota reveals one secret to cutting through the noise.
Audience-First Web Design for Mobile and Desktop
True audience-first design requires crafting unique experiences that play to the strengths of each platform.
Web Design’s Other Visual Elements
Professional web designers can deploy a whole world of lesser-known visual components to take a site from ordinary to extraordinary.
Principles and Trends in Modern Website Design
Trends in web design may always evolve, with new technologies, techniques, and tendencies emerging every year. But certain core principles remain constant.
The Power of Storytelling—Web Development
In this episode of The Power of Storytelling, we dive into how web development reveals the ways in which the audience’s experience lies at the heart of storytelling.
Responsible AI Use in Modern Marketing
Can marketers harness the potential of AI in a responsible manner? Perhaps moving forward as marketers in an AI-driven world begins by taking a deep breath and thinking about what really matters.
How Digital Interactions Can Strengthen the Customer Experience
As digital technologies continue to reshape consumer expectations and behaviors, companies should adapt their approach to creating exceptional customer experiences.
Don’t Fear AI
Artificial intelligence is rapidly transforming how everyone does business. In the latest episode of Rare Insights, Jim Cota shares unique insights into how AI tools are empowering professionals to work smarter and more efficiently.
Eclipsed in the Heartland: Chasing Totality in Central Indiana
With prime viewing spots and other recommendations, our partially-phased guide to the 2024 solar eclipse also includes Rare Bird’s first official cocktail!
Micro-Moments in Digital Marketing
Micro-moments—those brief instances when people turn to their devices to act on a need to learn, do, discover, watch, or buy something—are reshaping how businesses conceptualize their digital marketing strategies.
The Power of Storytelling—Web Design
In the latest episode of The Power of Storytelling, we explore how web design goes way beyond mere aesthetics—it’s really about choreographing a visitor’s experience with your website.
