Professional web designers can deploy a whole world of lesser-known visual components to take a site from ordinary to extraordinary.
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
Principles and Trends in Modern Website Design
Trends in web design may always evolve, with new technologies, techniques, and tendencies emerging every year. But certain core principles remain constant.
The Power of Storytelling—Web Development
In this episode of The Power of Storytelling, we dive into how web development reveals the ways in which the audience’s experience lies at the heart of storytelling.
Responsible AI Use in Modern Marketing
Can marketers harness the potential of AI in a responsible manner? Perhaps moving forward as marketers in an AI-driven world begins by taking a deep breath and thinking about what really matters.
How Digital Interactions Can Strengthen the Customer Experience
As digital technologies continue to reshape consumer expectations and behaviors, companies should adapt their approach to creating exceptional customer experiences.
Don’t Fear AI
Artificial intelligence is rapidly transforming how everyone does business. In the latest episode of Rare Insights, Jim Cota shares unique insights into how AI tools are empowering professionals to work smarter and more efficiently.
Eclipsed in the Heartland: Chasing Totality in Central Indiana
With prime viewing spots and other recommendations, our partially-phased guide to the 2024 solar eclipse also includes Rare Bird’s first official cocktail!
Micro-Moments in Digital Marketing
Micro-moments—those brief instances when people turn to their devices to act on a need to learn, do, discover, watch, or buy something—are reshaping how businesses conceptualize their digital marketing strategies.
The Power of Storytelling—Web Design
In the latest episode of The Power of Storytelling, we explore how web design goes way beyond mere aesthetics—it’s really about choreographing a visitor’s experience with your website.
Rare Insights: Let Data Speak for Itself
In the latest Rare Insights episode, Jim Cota explains how the results generated by a simple pop-up taught us the value of letting precision triumph over presumption—which means embracing a data-driven approach.
Debunked: 10 Common SEO Myths
Are you caught in the web of these prevalent SEO myths? Don’t let misconceptions undermine your digital marketing strategy. Separate fact from fiction and fine-tune your approach for maximum online visibility and success. Plus, an update on AI SEO.
Website Data That Drives Growth: Key Metrics
Measuring website data provides actionable insights into your online performance. But which website metrics should you follow—and how can you use them to boost growth?
