Custom websites require meticulous attention and ongoing care to ensure they remain secure, functional, and effective in supporting your brand.
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
What Is Modern Marketing?
From digital marketing and custom web development to traditional advertising and print materials, Rare Bird is your versatile and dynamic partner, ready to tackle any marketing challenge head-on.
Why Words Matter
Jim Cota examines the significance of clear communication—and why meticulously choosing every word matters—in the latest installment of Rare Insights.
Post-Launch Maintenance: Keeping Your Custom Website Fresh and Secure
Learn why it’s important to keep your website fresh, secure, and relevant in this guest post by Brad Meiser, who serves as Rare Bird’s system administrator and DevOps lead.
How the Discovery Phase Shapes Custom Web Development
Tempted to rush into your web development project? Find out why the discovery phase is essential for avoiding pitfalls and achieving your goals.
Video in Web Design: Balancing Technical Requirements with Creative Vision
Our video specialist, Jon Cartagena, explains some of the technical and creative nuances that help a website’s use of video delight audiences.
A Lesson in Simplicity
Want your marketing message to get through to audiences? In this month’s Rare Insights, Jim Cota reveals one secret to cutting through the noise.
Audience-First Web Design for Mobile and Desktop
True audience-first design requires crafting unique experiences that play to the strengths of each platform.
Web Design’s Other Visual Elements
Professional web designers can deploy a whole world of lesser-known visual components to take a site from ordinary to extraordinary.
Principles and Trends in Modern Website Design
Trends in web design may always evolve, with new technologies, techniques, and tendencies emerging every year. But certain core principles remain constant.
The Power of Storytelling—Web Development
In this episode of The Power of Storytelling, we dive into how web development reveals the ways in which the audience’s experience lies at the heart of storytelling.
Responsible AI Use in Modern Marketing
Can marketers harness the potential of AI in a responsible manner? Perhaps moving forward as marketers in an AI-driven world begins by taking a deep breath and thinking about what really matters.
