In addition to Rare Bird celebrating its seventh anniversary this month, Ashley Sutton, who joined Rare Bird as in intern in the spring of 2004, has recently celebrated her one-year anniversary as a full-time graphic designer. Sutton, who graduated from the University of Southern Indiana with an art degree, has found her focus on electronic […]
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
Target Your Messages For Impact
The adage “if you build a better mousetrap the world will beat a path to your door” was never really true. It would be more accurate to say “if you build a better mousetrap, the segment of the market that has a problem with mice is more likely to eventually be dragged somewhere near your […]
Getting Your Facts Straight
Be forewarned: this is an article about the truth. If you’d rather not face it, feel free to wander off to do something else. Now, for those of you still reading, another warning: the truth is not always pretty and it cuts both ways. I say this primarily for those friends of mine who tend […]
Of Viruses and the Law of Unintended Consequences
One of the secret pleasures of using a Macintosh is a by-product of the law of unintended consequences: with only 3% market share, we’re generally free of computer viruses. Apparently, most of the people writing these nasty little programs see the Mac community as being too small to generate enough attention to satisfy their egos. […]
