Seriously guys, keep those lawyers out of here! Just tell them somebody in accounting is using the wrong Pantone color in the logo again. Matt Dickman File this under the same business category as “New Coke” only bigger, dumber, but (possibly) less expensive, though the true cost is to be determined. You probably didn’t know, […]
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
Business Consulting or Web Development?
Let’s see… we talked about about design, site architecture, implementation strategy, marketing strategy… We walked out of a client meeting the other day when Michael, one of our recently-acquired programmers asked me, “So, was that fairly typical of how these meetings go?” I ran through a mental checklist… let’s see, we talked about design, site […]
“I’m Jim, and I hate Google.”
Inexplicably, Google is indexing it’s own ads on sites in their content network, leading to a whole bevy of related problems, inaccuracies, and heartburn. “Hi, Jim.” That may be a slight overstatement, but I gotta tell you, at this point I’m dealing with a fairly serious love-hate relationship. The company and their eggheads do so […]
Everyone’s An Expert
It seems like everyone is an expert at something. We have automobile experts, stock market experts, antique experts… we even have a client who’s a sheep and goat expert. This abundance of experts in all fields butts up against a point of friction with the Internet, where information is clamoring to be free (or pretty […]
Selling a Piece of History
Would you sell a piece of history? Let’s just say, for the purposes of this discussion, that you were in possession of a piece of history with a generally healthy market value. A 1884 Carson City $20 gold coin … the original handwritten notes from the Gettysburg Address … or, say, the baseball that Barry […]
Knowing When Enough is Enough
I had a boss once who was infamous for his adages. Uniquely appropriate (or not) for nearly every situation; he rarely failed to have one of these nuggets immediately at the ready. True, he would occasionally misfire, tossing off a “let’s throw it against the wall and see what sticks” when the situation may have […]
David v Goliath, Internet Style
I just read the words “worm poop” in the Wall Street Journal. This is slightly disturbing for a number of reasons, some that have to do with journalistic integrity and others that have to do with general business practices. But mainly because it’s raised my interest in a classic underdog story. “What does this have […]
Internet Psychoses
I was in the car the other day with my wife and kids when one of the twins, who is just over two years old, said, “I want to take your picture, Mommy.” So my wife handed her her cell phone, and Abby began saying, “Say ‘cheese’, Mommy. Say ‘cheese’, Grace.” About the same time […]
I Choose Indy
Is there any stronger marketing message than a testimonial? Probably not. Companies like Angie’s List and organizations like the Word of Mouth Marketing Association will tell you that testimonials are peerless. If a couple of Indianapolis residents have their way, cities like ours may soon agree. A few months ago, Pat Coyle, Director of Database […]
Expanding Horizons with Factory Tours
This might sound odd, but one of the things I love most about the work I do is the time spent learning about other businesses. It’s fascinating to me that there are companies out there providing all manner of products and services for things that we rarely think about. Those little washers inside my faucets, […]
Million Dollar Ideas
I’ve had quite a few odd things crossing my desk recently, none of which require much attention by themselves, but, taken together, are worth a mention. They deserve some attention because at the heart of each is an idea; sometimes a great idea. The first is probably the greatest idea of the bunch, and it’s […]
Take Charge!
In this cubicle world in which many of us live, power comes in a variety of forms. You might be the one has the key to the copymachine, or maybe you can just catch a glimpse of an outside window if you lean back in your chain and crane your neck to the left… Thepoint […]
