Since 1998, we have been reflecting on marketing, design, code, and much more.
I love Indianapolis, and I’m pretty fired up that the Superbowl will be played out on the field at Lucas Oil Stadium. True, it would have been picture-perfect if our Colts had been vying for the coveted Lombardi trophy, but I guess we’ll have to wait for next February… Still, I think this a great […]
Happy New Year! Now that 2012 has arrived, business owners and key managers should be looking ahead with an eye toward weathering what looks to be another tough one. Along with the general consensus that the economy will continue to be sluggish, you have the added responsibility to protect the enterprise in the face of […]
Back when Al Gore invented the Internet, I’m sure he didn’t truly appreciate the significance of the event. In fact, the original intent was to facilitate military communication in the event of a large-scale war, so the idea of the distributed interconnected networks was a natural. What they hadn’t counted on was the impact this […]
The announcement from Apple CEO Steve Jobs that he’ll be stepping down from his post is not altogether unexpected, but it does mark the end of an era. Jobs returned to the company he started in the late 1990s when it was in big trouble. The strategic direction was wayward, the products were suffering from […]
Michael recently shared a video that explored the concept of the desk and what it means to each of us (individually and collectively.) The video was created by Mark Gardner and Aaron Tinder as part of a series for Lexus. The film was a six minute look at the way we work and, more specifically, how […]
When we sit down and talk with clients and prospects, many of whom come to us with statements like “I need a new website,” we always start by asking lots of questions. In my Vistage Group, we refer to this as “brilliant inquiry.” The idea is not to generate solutions but to more clearly define the […]
I read with interest a post on Sports Marketing 2.0 by Tim McGarry. In it, Tim discussed the hits and misses of social media in Super Bowl XLV and made some suggestions for how it can be improved in the future. (Speaking of the future, I for one can hardly wait for next February when […]
Now that you can get online pretty much anywhere and the devices have evolved to be carried in your pocket, it seems obvious that we would be using the Internet a lot more. And yet, I still find myself occasionally surprised how easy it is to access almost anything you’re looking for, from anywhere, at […]
When I open my email inbox on an average day, I see a wide variety of messages. Like many of you, I sort through a lot of emails from companies offering me the latest and greatest deals on the Internet. As email designers and marketers, many of us at Rare Bird can’t fight the urge to critique messages making their way into our inboxes. In fact, we keep an eye out for emails that make for interesting conversation around the office.
I’ve been debating writing this post, but in the spirit of Sir Richard Branson‘s approach (“screw it, let’s do it”) I’ve decided to go ahead. We’ve been working on a few sites for institutions of higher learning and, in the process of researching the competition, happened upon the site for Elon University. I really like […]
An awards ceremony was recently held at the National Press Club, but you probably missed it. It wasn’t heralding the latest movie, song or television show, it was, instead, focused on something far more important and often overlooked: plain writing. For some time now, I’ve encouraged our clients, friends– and even my kids– to toss […]
In a recent article (and accompanying video), award-winning author Warren Berger suggests that designers have just the right toolset to answer a whole range of questions; many of which fall outside the traditional role of ‘design’. “Don’t think about design just as your logo or the visual aspect of your business; think of it as […]
