Blog

Since 1998, we have reflected on marketing, design, code, and much more. There’s no reason to stop now.

Mindscape Named a 2026 Webby Honoree

Rare Bird earned a 2026 Webby Honoree nod for our work on Mindscape, a health and wellness site built for Harvard Health Publishing.
- How Rare Bird Uses AI
  
  After a few years of experimentation, here's how AI has become part of our work at Rare Bird—and where it hasn't.
- Messaging in the Age of Distraction
  
  Netflix's phone-distracted audience "solution" reveals a costly lesson every marketer should heed.