This summer marks the 40th anniversary of “Jaws,” the big screen classic that made Steven Spielberg a household name, generations afraid to go back in the water and two notes played on a tuba the scariest music, like, ever (unless you count listening to your child practice first-year violin). Undoubtedly, the most famous line from […]
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
Quality thinking time… in the weeds
It’s Father’s Day weekend and, despite having four able-bodied children of my own, I’m outside pulling weeds, alone. It’s my own fault, really. When I walked into the kitchen and saw dirty dishes, I said, “All right! Let’s get these dishes done!” When no one moved, I added, “Or you can go outside and pull […]
History is always in the making.
Just so you know, this is the way we think around here at Rare Bird. These three things came to my attention this week, and believe it or not, I think they have something in common. First, a historic winner of the Triple Crown this past Saturday. Next, a fundraiser at the Indianapolis Zoo this […]
See Spot. See Spot’s website. See Spot’s mobile friendly website.
With all this talk about mobile friendly design, responsive design, adaptive design, etc., we thought it might be helpful to offer a primer to clear up the muddy waters. So with a nod to one of the classic primers of all time . . . See Spot. Let’s say Spot came up with a great […]
Rare bird turns Indiana teacher into celebrity
An Indiana teacher and newly-minted birdwatcher named Jeremy Ross was gazing through his spotting scope last week when he noticed something a little odd. “I got the binoculars out and watched it land,” Ross said, recounting the story for Indy Star writer Ryan Sabalow. “It was real pretty. But with the black and white and […]
Final Four Venues Where You’re Nearly Guaranteed to Find Rare Birds
Fan Fest Housed in the Convention Center, this four-day event promises to be fun for the whole family. Check the schedule to see when you’ll find Brad on the trampoline dunk court. (Not really.) On the Ferris Wheel Have you seen this thing? It’s monstrous. And free to ride (thank you, Capital One!) though I […]
The world of home projects just got turned upside down.
Here at RB HQ, we have been excited for weeks now as we worked to launch this latest website, which we think is going to revolutionize the way home projects get done. We think you’re about to agree. Name Your Price Home Services works like this. Homeowners like you select from over 20 service categories […]
Indiana State University makes the NCAA tourney! Wait, what?
Edited (2024): The blog post below is old. Like…really, really old. Nearly 10 years old, in fact, which is forever in terms of content online. In the first few months of each year, though, we see a spike in traffic to this page because Indiana State basketball fans (and alumni) get excited when there’s a […]
It’s a bald world after all.
“It’s just hair.” Remember when you were a kid, and you got a bad haircut? Probably some time in junior high when things like this started to really matter. You cried all the way home until your mom or dad likely said to you, “It’s just hair. It’ll grow back.” Tragically, there are kids out […]
Phillipe Petit’s secret for accomplishing great things
In 1974, the Twin Towers of the World Trade Center complex stood as the highest buildings in the world. On the morning of August 7, Phillipe Petit, a 24-year-old Frenchman, stepped off the edge of the south tower to walk the wire he had rigged between them. This was not an official stunt. In fact, […]
Keep All the Air in Your Balls . . . and Other Super Bowl Marketing Lessons
So, the Super Bowl was last Sunday. (Spoiler alert: the Colts did not win.) This year’s game was perhaps more chat-worthy than many a Super Bowl of yore — Deflategate, Marshawn Lynch’s “I’m only here so I don’t get fined,” Tom Brady’s runny nose on press day, Bill Belichick’s questionable wardrobe choices and that unfortunate, […]