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Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
In Pursuit of Deep Work
A long time ago in a galaxy far, far away, I would spend the workday at my desk, tucked inside Rare Bird HQ in the Indiana Design Center. I was even one of the few that snagged an office with a sliding wood door, removed from the central bustle and buzz of the open floor, […]
3 Illusions Taking an Axe Hit This Year
We’re saying it: the first half of 2020 has been an exhausting roller coaster. Our country—our world—has been shaken up on multiple fronts these last several months. It’s fair to say we’re living in some crisis moments. Like us, you probably think of the term crisis with negative connotations. But if you go all Greek […]
Small Moments
Like many of you, we’ve found ourselves away from the normal routines and rhythms of our workday. Life has shifted dramatically, and there’s no denying we’re in the midst of an incredibly challenging moment in history. And yet. We’re doing it. We’re adapting to the changes with the openness, empathy, and positivity we’ve believed in […]
Life Lessons from Mr. Luck
Once upon a time in Indianapolis, everyone’s phones exploded with breaking news alerts and confused texts from friends, family, and fellow Colts fans. Andrew Luck was retiring from the NFL two weeks before the start of the regular season. And no, it wasn’t a joke or a rumor. There he was on TV moments later, […]
Rare Bird Beliefs
In the event you were not fully aware, culture is important. But as much as someone might try to convince you, your culture isn’t defined by ping pong tables, beer Friday, or cool swag. While those things can be fun and may help set a certain tone, your culture is more accurately a reflection of […]
Creating Your Marketing Budget Using Industry Benchmarks
Here at Rare Bird, we’ve been privileged to sit across from hundreds of folks in a huge variety of industries to help them forge the connection between their products and services and their customers. We love meeting with potential clients and diving into the details of their particular business, finding ways to maximize their reach […]
Feed Your Creativity
Marketing, like many other endeavors, requires the willingness to think from different angles and a healthy dose of creativity. But sometimes we—like you, perhaps—get stuck in comfortable ruts and thought patterns. So how are we all supposed to keep our creativity alive and buzzing? Feed it what it wants. We’ve put together our top tried-and-true […]
“I am smat.”
On her second day of second grade, my daughter was given a worksheet with a variety of prompts for her to complete. They were personality-related, designed to encourage her think about her own traits and how she might like to be known to the rest of the class. It included things like: My favorite colors […]
5 Ways to Increase Your Happiness, Starting Right Now
We need more happiness. All ages, all races, all income levels. All of us, pretty much across the board. In our world of abundance, there’s an overwhelming sense of burden, distress, and anxiety. I have a bunch of statistics and information to back this up, but I’m going to spare bumming you out by sharing […]
20 Years of Modern Marketing
Twenty years ago last week, walking through the door into Rare Bird would have been a decidedly different experience. First, there were only three of us to greet you (not 15 as there are today) and you’d have been entering a recently converted garage. (Yes, we were a classic garage start-up.) Back then, we spent […]
We flew the coop.
We’ve moved, and the word that comes to mind to best describe the event is “disruptive.” Not in the positive way that you might say “HomeAway has been disruptive to the hotel industry.” More like, “Holy $#*&, what else can go wrong?” I think you know what I mean. Regardless, the time had come to […]
