Ideas that Fly - Rare Bird Blog

Antique black and white photograph of sport, athletes and leisure activities in the 19th century: Hunting in Devon and Somerset

Changing Horses Mid-Stream: When to Pivot Your Brand

“Don’t change horses mid-stream,” we’re told, but knowing when to pivot your brand is often necessary for survival.

Reading as a Competitive Edge

The secret to sharper strategies and game-changing creativity? Reading isn’t just a pastime; it’s a power move for every business professional.

A creative 3D illustration depicting a golden dollar symbol emerging from a green maze. The image symbolizes the journey and strategies involved in achieving financial success and overcoming financial challenges. The contrasting colors and the concept of navigating through a maze highlight the complexities of financial planning and investment.

Leading Your Brand Through Tariff Turbulence

Find your way through tariff uncertainty with strategic communication that builds trust and strengthens customer relationships during economic volatility.

The Myth of the Rational Buyer

Beyond data and logic, the messy psychology of human desire—not just rational demand—drives business decisions in ways we rarely acknowledge.

Rear view of a large group of people in front of a music festival stage. Crowd is excited and dancing, raising hands, clapping, punching the air, filming with mobile phones, etc...

Re-engagement Emails: The Art of Reconnection

The most powerful relationships might be the ones you rebuild. Is it time to learn the art of reconnecting with customers?

Electrical plugs and sockets. Connection and Disconnection Concept vector illustration

When (and Why) to Bring in Outside Marketing Help

For the monthly cost of a single new hire, you could instead tap into an entire team with specialized marketing expertise.

A Lesson in Timing

Straightforward messaging—and good timing—turned a simple coffee machine inquiry into a business success story. Would you care for a cup?

hand drawn cartoon businessman pushing the big and heavy Earth, up the hill

Marketing vs. the World

Marketing departments can face skepticism from other teams—but an outside resource can help bridge these divides and transform organizational dynamics.

Take 5 with Our Eye in the Sky

Step behind the scenes with our video specialist for an intimate glimpse into the high-flying world of drone cinematography.

Film Noir style detective drinking and wearing a Fedora hat, tie and waistcoat in a dark, seedy office with a stylized Venetian blind window behind. The face is partially obscured by the hat brim and shadow.

Grammatical Profiling: The Flawed Science of AI Detection

Beneath venetian blinds casting shadows like prison bars, writers scan online content for AI fingerprints, their evidence as solid as a typewriter ribbon in the rain.

Abstract elegant gold glowing line with lighting effect sparkle on black background. Template premium award design. Vector illustration

Triple Recognition from the WebAwards

Three recent website projects earned industry recognition for their digital excellence.